Calvin Klein "enhances" men's jeans
by Jordan Kisner
Calvin Klein's newest pair of jeans for men comes with a little *ahem* enhancement built in. That's right, ladies and gentlemen, we're talking about a pair of jeans with padding to boost the bulge.
My first reaction? Laughter. And then I remembered the Wonder Bra. And Spanx. And LashBlast mascara and high heels and collagen and any number of ridiculous products designed to help women appear bustier, slimmer, fuller, taller, plumper, tanner, and tighter. Body by Calvin Klein Jeans are being marketed to men in the same way that the Wonder Bra is marketed to women: as a boost (good grief the puns) of confidence.
"They were a breakthrough! Such comfort, such support! And yes, my confidence was bigger! It looked bigger, at least."
There is a sociology thesis waiting to be written about the way this man's penis and his sense of confidence suddenly seem equivalent because of a pair of jeans, but I'd rather focus for the moment on the inauguration of modern men into the world of "enhancing apparel" that women have occupied (been victimized by?) for centuries. I can't say I'm all that happy they've arrived. While some people will make the claim that this is a positive development for gender equality, it seems more of a defeat than a victory to have men participating in a mentality that has done immeasurable harm to women. I wonder if feminists aren't now faced with double duty-- already absorbed with the effort to get American culture to value women's bodies unenhanced, has the time come to focus on men's bodies, too?