Vengeance is thine
by Chloe Angyal
New York City can be a very scary place. The 4-5-6 subway is always late, a bagel with lox costs $10, and when you walk through
First, there were the ads that showed a picture of a bathing suit, with the words “Friend or foe? It’s your choice” emblazoned over the top of it. In other words, “It’s your own fault you’re fat, tubby, but did we mention that for a small fee we can help you take care of that?” That said, there was a bikini version and a swim trunk version of the ad, so I suppose the NYHRC is to be commended its equal opportunity fat-shaming.
But now that summer has gone, and with it bikini (and swim trunk) season, the NYHRC has replaced those ads, which seem rather inoffensive compared to the new campaign. Behold: Vengeance Booty and Vengeance Abs. Because nothing will make a person regret breaking up with you like proving to them that you’re completely shallow.
Yes, the parties that stand to profit from our self-hatred have invented the natural follow-up to bikini season: exacting-revenge-on-the-summer-fling-who-dumped-you season! And just in the nick of time, too. I thought for a second there that I was going to have to stop hating my body until next spring. But thanks to the NYHRC, now I can be bored shitless on the treadmill all year long! For a small monthly fee, of course.
These posters are problematic in many ways, those most noteworthy of which is that they counsel the viewer to seek “revenge” for shallow behaviours (“she found a dude with a Jaguar”) with more shallow behaviour. Apparently, in NYHRC land, two superficial wrongs make a cosmic right.
Like I said,