Thursday, December 11, 2008

"Because you're not THAT guy"

by Chloe Angyal

Because that guy does nice things for his wife. And nice things are for pussies. Be a man: buy her diamonds.

Look, diamonds are lovely. And if diamonds are the present that a really woman wants, I’m sure she’ll appreciate diamonds. But here’s the thing: telling men that doing something considerate for your partner, something that costs nothing, is for sissies, and that buying expensive jewellery is the manlier option, doesn’t do men any favours (despite the claim that Helzberg Diamonds have been "helping regular guys" for years). All it does it shove them into narrow and stereotyped gender roles.

Commercials like these reinforce the old divide between “fake” men, the ones who don't watch football and who wash and groom teeny dogs, and “manly” men, the ones who go to the game with the guys and who express their affection in platinum. This ad, playing on that divide, suggests that mindless material gifts are the only way to be in a romantic relationship without ceding your masculinity in the process.

But guess what, guys? A real man knows that thoughtfulness and compassion are the cornerstones of masculinity. A real man isn’t afraid to express his love with something other than precious metals and stones. And yes, a real man can wash and groom a teeny tiny dog without feeling unmanned.


At December 11, 2008 at 1:05 AM , Blogger Robert McGibbon said...

As shopping has been sometimes thought of as a uniquely "feminine" pastime, it's nice to know that the Gods of consumerism are tying to invite men to the party too. Now we can all join in the orgy of consumerism and waste! Hurray!

For Christmas this year, I'm regifting.

Robert McGibbon '11

At December 11, 2008 at 7:37 PM , Blogger Roscoe said...

Let's be honest though, washing and grooming your dog isn't unmanly at all!

If you have a big, mean, ugly looking mutt and you're washing it outside it's one of the manliest things you can do, save wrestling it.

He's a sissie because the dog was small and cute...



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