Monday, December 15, 2008

Be true to yourself... with emergency birth control?!

by Peale IglehartI was listening to Pandora when this ad accosted me from the margins. I am all for young women being educated about contraception, but making it trendy is a different story. By attaching the “Plan B pill” to cool tunes, this company is suggesting something pretty perverse. Is emergency contraception just another hip accessory now, like your boots or your hot pink iPod headphones? I can appreciate “Be in the Know”—girls and young women should be aware of the contraceptive options available to them (obviously this is a hotly contested issue, but that’s my stance on it). But doesn’t “Be Calm” cheapen the catastrophe that an unwanted pregnancy can present? Is this ad suggesting “Don’t worry, it’s not that big a deal, just pop a pill and forget you/your partner/your birth control ever slipped up?" (and while you’re at it, jam out to some Latin beats!) But “Be Yourself” shocked me the most.
How is taking emergency contraception "being yourself?" Does this ad reduce us to the sex we have and what we do about the aftermath?


At December 19, 2008 at 1:25 AM , Blogger LSG said...

These ads also leave out the fact that emergency contraception doesn't totally eliminate the chance of pregnancy (some estimate that it's 75%-80% effective), or that it's effectiveness rapidly declines as time goes on.

I'm very, very glad that emergency contraception is widely available, but I agree that "be calm" sends the wrong message. Unprotected sex plus morning after pill does not equal protected sex -- go with Plan A, folks!


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