Monday, November 24, 2008

Keep Facebook from subliminally eroding your self-esteem!

by Amelia Thomson-Deveaux

If you, like me, are sick of being constantly bombarded by crazy diet ads, here is an excellent suggestion from Cruella_blog of the Feministing community: take your gender off your Facebook. As I learned this summer while investigating Facebook for the National Organization for Women, the site has a very elaborate targeting system which allows advertisers to direct ads toward a particular age & gender. Hence the ads which threaten: "Overweight at 19?" or "Want to lose 15 pounds by Christmas? Try the diet everyone's talking about!" Women seem to be particularly targeted by these ads (although men, I would love to hear what's being advertised in your Facebook sidebar), but there's an easy fix - stop letting Facebook advertisers profile you just because you have a vagina!


At November 24, 2008 at 12:04 PM , Blogger Franki said...

A less drastic way is simply to thumbs down them as irrelevant. Gets rid of the ads and tells marketers that "Female" does not equal "unhappy with weight."

At November 24, 2008 at 4:05 PM , Blogger Franklinster said...

After I broke up with my girlfriend, Facebook showed me an ad that said "Single?" and offered to set me up with hot singles in the Princeton area for weeks.

-Josh Franklin

At November 24, 2008 at 7:26 PM , Blogger Robert McGibbon said...

Most of my facebook adds say "Looking for a hot girlfriend" or something.

-Robert McGibbon '11

At November 25, 2008 at 1:19 PM , Anonymous Valencia Ray MD said...

I say, start understanding how our own mind and brain works. Become aware of "neuromarketing" so that you are not sucked in so easily.

At December 6, 2008 at 6:29 AM , Blogger Roscoe said...

i must agree with valencia ray md on this one. IF you believe that feminism is not just good for you but for others, THEN you shouldn't just hide from the advertising that's out there by hiding your gender. IF these ads affect other people, THEN you should want to affect those ads.

Conclusion: you should keep/add your gender on facebook and then rate the ads you are receiving that you think are either "misleading, offensive, uninteresting, irrelevant, repetitive, or other" as such by using facebook's ad feedback utility (under the adds you see a thumbs up or thumbs down; if you click on the thumbs down it bring up a menu for you to choose why).



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